CPA firms have a high standard of professionalism to uphold. Like most professional organizations, the way you present your business and your business’ image is extremely important to the perception of your customers, and therefore a few things must be in place. Of utmost importance, is that when a potentially new customer calls in to your office, a live representative of your CPA firm must answer the phone. In order to constantly have someone answering your phone, you either need to staff your office 24/7, or you need to hire a live answering service that services as an extension of your firm, and answers phones 24 hours a day!
Other Reasons CPA Firms Need an Answering Service
Speaking to a potential customer live is often the best way to convert a lead to a paying customer. This is why it is important to speak to the caller as soon as possible, and to have someone answer your phone right away, rather than have the caller leave a voicemail. Forbes magazine estimates that as much as 83% of callers hang up on voicemail because they do not believe that their message will ever be heard. Another 33% of voicemail are never even listened to, meaning that the callers are right to feel leaving a message is futile! Having an answering service that provides you with live virtual receptionists will ensure that none of your callers hang up on your voicemail and try to call someone else – which will cost you business.
Meeting With a Client? What if the Phone Rings?
This is the problem that a lot of CPA firms have, especially if the firm has only a few accountants and only one part time receptionist. If it is entering your busy season and your temporary/part time help has not yet become accustomed to the phone calls, he/she may not be able to handle the volume of calls your office receives.