New Customer Intake is the lifeblood of your business – without it, there would be no revenues, and your business would have to ultimately close. That is why new customer intake is so valuable. How do you handle your new customer intake? Well, it most likely begins with a phone call. Depending on the time of day, you most likely have some sort of plan in place to deal with the phone when it rings, and you will generally deal with a new client in such a way that they will want to retain your services. However, there are many instances where the phones can go unanswered, and result in a potential new customer hangup. Not only does this cost you the opportunity to have done new business, it wastes the advertising dollars or goodwill value that the new customer was calling in from. Think of it this way: if you are spending money advertising your business online, you are likely using Google AdWords or some sort of PPC campaign. For every click you yield, you incur the cost of that click before you even convert that lead into a paying customer. If you do not answer the phone and at least try to obtain the caller’s business, you are wasting the money you just inadvertently spent trying to get the person to call you in the first place!
This doesn’t happen 24 hours a day, and we know that. A lot of the time, you answer your own phone – but think about it; what do you think your overall disengagement rate is on your business phone line? On average, we notice that a majority of our customers have close to a 30% disengagement rate when it comes to their phones before they try a 24 hour live answering service. After trying our answering service, there is a 0% disengagement rate, or in other words, no potentially new client hangups, because someone will be answering your phone 24 hours a day! Hiring an answering service essentially guarantees you never miss any new business.