Flexing Your Internet Muscle – Build a Giant Social Network to Market It
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Building a social media network often takes less time and effort than you might think. The key to making an impact when you want to bring others to your social media page is to have a strategy of how you want to market your business. Social media has become a huge part of success in marketing and having a quality strategy to appeal to a social network can make all the difference when it comes to web traffic, bounce rate, and click through rate.
Use multiple networks
Unfortunately, using only Facebook or just Twitter won’t suffice. Part of building a large social network is knowing how to talk to your audience across platforms. Most people have more than one social media account and they tend to use all of them in order to find out the news or to discover businesses and products in which they might be interested. You should make sure to have a Twitter account, Facebook page, Instagram account, LinkedIn page and more to show your market what you are up to and how they can connect on other social media platforms.
One thing you will want to keep in mind when you are setting the foundation for your social network is engagement. Knowing who is interested in your content and why can help you drive online traffic to your website and can help you decide what to post in the future. Both Facebook and Twitter have ways that you can track your engagement and you can see whether or not visitors have clicked a link that you have posted. This makes it easy for you to see what is working and what might need a little fine tuning in terms of what you post and when.
Choose relevant content
By far one of the best ways to ensure that visitors will keep coming back to your site is to post relevant content either on your social media pages or your blog or website. Content that mentions world news are events that people are talking about online are more likely to build a sense of community surrounding your product or business and to get people talking. By cleverly connecting your business with what is going on in the world, you’ll be likely to interest a new demographic. You’ll also want to include a photograph if possible in order to increase interest — posts with pictures tend to receive higher engagement.
Share across platforms
Not only should you use multiple networks, but you should also make sure to connect them all together. On your website or blog, be sure to list links where potential clients can find your other social media pages. This way you are likely to connect with someone via multiple forms of media including text, photographic imagery, and even video. If you have some of this content, make sure to spread it across all of your different networks in order to create a sense of community and to keep customers constantly interested.
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