HVAC can feel like a crowded market. Even if you’re operating in a smaller area, competition is a problem exacerbated by the internet. It doesn’t matter how crowded your market actually is; when your customers can have another HVAC company on the phone in seconds, it can be difficult to grow your business.
There are ways to break through the noise of too much competition. Marketing of all kinds is essential to standing out, of course, and providing your customers with excellent service will go a long way in the long run. But what if we told you there was another way to make sure your business thrives despite the competition?
With Ring Savvy’s bilingual answering service answering all your calls, you’ll be able to access markets your competitors can’t and ensure your customers stick with your company. Below, we’ll detail how a bilingual answering service will help your HVAC company outgrow your competition.
Gain Access To Customers Your Competition Can’t Service
Gaining access to markets your competition can’t penetrate is a surefire way to both stand out from the crowd and sidestep the problems competition can cause for your business. When the heater stops working in January or the air conditioner cuts out in July, everyone knows they need to call a professional. Having receptionists available to answer in Spanish will make Hispanic customers who need your help feel welcome and comfortable.
Besides securing customers in markets that aren’t as competitive, depending on your area, your local Hispanic market might be underserved. You could become one of only a few HVAC companies prepared to serve your local Hispanic community in a way that makes it easy for them to hire you.
In addition, you’ll find your reputation growing on and offline. When you can answer the phone in Spanish, you can credibly expand your marketing to Hispanic communities, knowing you’ll be able to provide them with the quality of service you provide to your more traditional leads. And, by making it easy for Spanish-speaking customers to access your stellar services, you’ll get both more five-star reviews and word-of-mouth referrals from grateful customers.
Lead Capturing Means You Can Stop Sweating Your Competition
Of course, a bilingual answering service will be available to answer all your calls, not just those that require a bilingual receptionist. All of your customers will get the same quality of service, no matter what language they speak, and that extends to lead capturing as well.
Ring Savvy has bilingual new customer intake. Our virtual receptionists will use a script of your design to greet your customers and ask them about the reason for their call. You’ll get all the information you need to complete a job without a risk of miscommunication or mistranslation. And, with a live, professional receptionist on the other end of the line, assuring your new leads that you’ll get back to them as soon as possible, your customers will be more likely to stick with you rather than call your competition.
And, if you’d like to be sure a customer won’t call another HVAC company, our virtual receptionists can schedule appointments for the new leads who can’t wait. We will only schedule on dates and times that you’ve pre-approved, so you can be sure we’ll never overbook you. Your calendar will be totally under your control, and full of customers who need your services.
Our Intelligent Dispatch Will Help Keep You Organized
One of the most powerful tools our bilingual answering service can give you is our intelligent dispatch system. As you grow, you’ll need organizational tools to help you run your business, and Ring Savvy’s dispatch is a simple but effective way to make sure you can capture customers outside business hours. Here’s how it works, in four easy steps:
- You provide us with your on-call schedule, contact information for all your technicians, and what you’d like us to tell your customers as they await dispatch.
- When a customer calls in, your virtual receptionist will greet the caller and ask them about their issue, no matter when that call comes in.
- If the caller indicates they need emergency service, your receptionist will place them on a brief hold and reach out to your on-call technician for confirmation and an ETA.
- Then, your receptionist will take your customer off hold and give the customer that ETA, as well as answer any questions they may have.
It’s that simple! And, of course, our dispatch is available in Spanish, too, so you can secure emergency and after-hours work no matter what language the caller speaks. Here, the advantage of a bilingual answering service is amplified. If there are only a few HVAC companies in your area equipped to serve the Hispanic market during business hours, even fewer can handle emergencies.
Get Ready To Grow With Ring Savvy
You’re an HVAC expert, and you trained for years to get where you are. We’re experts at answering for HVAC companies. Our virtual receptionists spend months training before they ever pick up the phone for your company. That training makes them specialists, because we only ever answer for field service companies like yours.
Ring Savvy will be there for your company at every step of its growth, from humble beginnings to the success you’re only dreaming of right now. You can get a head start with our free trial. With just half an hour of your time, we can get you set up with customized call protocols and scripts. We don’t even need your credit card information to get started.
Want to jumpstart your company’s growth? Click here or call 631-363-1000 to sign up for our free trial. For a limited time, we’re offering businesses that sign up with our service their first 400 minutes free.